Why You Should Be Excited for ‘It’s My Life’ Anime Crowdfunding

Shogakukan has launched a crowdfunding campaign for It’s My Life on Makuake, which is a Japanese crowdfunding platform that was used to fund In This Corner of the World. Shogakukan is looking to raise 5 million yen ($46,000) to produce a three-minute anime short. 2.84 million yen ($26,014) has been raised so far.

The series explores the daily lives of Astra Ludger Doomsday (the former head of Imperial Knights) and a witch-in-training named Noah O’ Antikythira. Astra is mistaken for an evil god by Noah, and her persistence causes Astra to maintain the charade.

It’s My Life is an exciting new crowdfunding project, and here are why fans are excited about it!


1Crowdfunding Supports the Industry

Anime fans are always looking for new ways to support the industry, and crowdfunding is becoming a popular choice. Raising money from fans allows creators more freedom and flexibility with their projects, and can make riskier works worth supporting for production committees.


2‘It’s My Life’ is a Relatable Story of Belonging

Ever wonder if you belong in society or just daydream about your future plans? It’s My Life tackles that theme with cute enthusiasm, which can hit home for fans.


3You’ll Get ‘Yotsuba!’ Vibes

Noah is an adorable little witch whose curious about the world, and her stubborn childishness is endearing. It’ll warm your heart watching Noah help her growing family and friends!


4Astra Ludger Doomsday is an Admirable MC

It’s refreshing to see a hero strive for something other than growing power, saving the world, or chasing potential mates. Instead, Astra is enjoying an early retirement living in the woods. He also pretends to be an evil god to keep Noah happy.


5Yes, the Story has Real Depth

It’s My Life appears to be a fluffy slice of life series about a retired knight living with a young witch, but the story can get real at times. Bullying, racism, and the harm of living for revenge are all explored.


6The Production Staff Features Young Talent

It’s My Life is going to be produced by Creators in Pack, which is an upstart studio that has produced Love is Like a Cocktail and Ojisan to Marshmallow. Director Hisayoshi Hirasawa and animation director Yuu Fujisaki have worked together on past projects, giving a sense of stability among the young staff.


7The Crowdfunding Success can Lead to a Full Series

A three-minute to eight-minute short will be produced depending on how much money is raised. But, the real test is the possibility of a full series: which is what happened to past crowdfunding successes like Little Witch Academia.


You can donate to the It’s My Life project on Makuake, but they may not be able to ship any physical tier rewards outside of Japan.

Aaron Magulick
Aaron Magulick has been a fan of anime ever since being exposed to it in the late '90s. A fan of nearly all genres, he is not afraid to explore the creepier side of the industry.
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