The American manga industry is heading towards a new boom era! Milton Griepp, CEO of ICv2, told New York Comic visitors that American manga sales increased 29% in 2016. This is compared to a 13% increase in 2015 and negligible growth between 2014 to 2013.
Griepp credited manga’s sales jump to Viz Media’s Pokemon manga licenses, but NPD BookScan Executive Kristen McLean had other ideas. She believes fantasy, horror, and romance manga are leaders in the field, stating “I think there is something really significant going on with manga.”
This news mirrors the information that came out earlier this week. Manga and graphic novels are enjoying a period of growth thanks to younger audiences, digital and chain retailers, and increased diversity in the types of stories being told.
Previously, the mainstream was only aware of Marvel and DC superheroes like Spider-Man and Batman. Storefronts are now including non-tradition stories in their inventory, including manga, and digital marketplaces provide an even playing field in terms of visibility.