The company had hopes that the “Minna de BanG Dreamer” doujin event was going to draw around 400 different doujin circles, going by the website’s application limit. However, the BanG Dream! themed event has only managed to recruit nine doujin circles.
Even more worrisome is that BanG Dream! collaboration merchandise (like themed cup noodles) have been staying on shelves at LAWSON convenience stores. One employee shared photos on Twitter showing how overstocked they are on the items. Customers who purchase two themed cup noodles will receive a free collectible clear file, but judging by the abundance of files on hand, no one seems to be buying.
ローソン神田明神店、BanG Dream！（バンドリ！）コラボやってたんだけど放送前にヒット祈願の鬼発注したらしいクリアファイルがまだたくさんあって、星の鼓動というか、、店長のいのちの鼓動が高鳴ってそうだった pic.twitter.com/9AW4boN6kc
— ﾂﾙﾐﾛﾎﾞ (@kaztsu) March 13, 2017
The employee of this particular store mentions that they have been putting up notes reminding customers of the BanG! Dream promo and that they have even put up a large banner trying to draw attention to the items.
It’s not like BanG Dream! is a new name that suddenly appeared. Three manga series have been running since at least 2015 to build name recognition. Bushiroad has also developed the popular Cardfight!! Vanguard, Weiß Schwarz, and Tantei Opera Milky Holmes franchises, so it’s not like they are inexperienced.
No matter the reason, anime fans don’t seem interested in Kasumi Toyama and the Poppin’ Party band.