Promotional anime are fairly common projects as the medium starts to gain mainstream acceptance. Car manufacturer Subaru helped produced Wish Upon the Pleiades, zipper manufacturer YKK’s Fastening Days, Nissin Cup Noodle’s Kiki’s Delivery Service short, and McDonald’s recruitment shorts are just a few recent examples.
Sumitomo Dunlop Tires is about to become the latest addition to this trend. They are teaming up The Answer Studio, which helped produced Your Name (Kimi no Na wa), to create a short romance anime. The short will also feature characters designed by Shin Takahashi (Saikano) and music by Keina Suda (Vocaloid producer formerly known as Balloon).
ROAD TO YOU is going to feature three types of love: romantic, familial, and hometown love. The short will take place during the holidays in Sapporo and Otaru, which are cities on the island of Hokkaido.
ROAD TO YOU will premiere on October 11th.