Netflix CEO Says Company Will Start Creating Anime Programming

As we’ve said many times in the past, the anime landscape is quickly changing. With content creators now needing to develop shows for a global audience, and Netflix launching Netflix Japan this past September, it was only a matter of time before the on-demand streaming behemoth started looking seriously in our community’s direction.

It’s never been a more exciting time to be an anime fan as we’re starting to enter the globalization of an entire industry.

Earlier today at the DealBook conference, Netflix CEO Reed Hastings mentioned that the company is constantly thinking of new ways to produce unique programming with their new focus centered on Bollywood films and Japanese anime.

When I look at our shows, we just had one come out this summer, Narcos, and it’s a very different kind of show. It’s an American company, Netflix, contracts with the oldest movie company in the world — a french company Gaumont — to make a production in Bogota, Columbia, featuring Brazilian actors and directed by a Brazilian — three quarters Spanish, one quarter English — and it’s hugely popular in Germany.

You go beyond the normal spectrum to get quality and you really stretch to the things that you can do. On-demand and the internet really gives you that power. when you have incredible distribution, then you have to open the front end of the funnel to have incredible producers around the world.

We’re hopeful that we’ll over time make a great Bollywood show, make a great anime show. It might not be that that Bollywood show is for [Showtime CEO] Matt Blank. It might be that it’s more segmented, but again the internet let’s you do that. I think that’s the key in that enablement. But as Matt knows, making these shows is very challenging and I’m sure we’ll have issues over time

This wouldn’t be Netflix first time dabbling in anime as they localized and streamed Knights of Sidonia in all of their territories exclusively on July 4th, 2014 becoming the network’s first original anime programming.

So what does the community think? Are you excited to see Netflix getting more serious about the anime field?

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