Japan has an unfortunate school bullying problem. With their social culture emphasizing conformity, young people can find themselves as bullying victims for standing out from the crowd.
Bullying is one of the themes explored in March Comes in Like a Lion (3-gatsu no Lion). The anime adaptation is partnering with Japan’s Ministry of Education, Culture, Sports, Science and Technology (MEXT) to combat bullying.
MEXT will distribute 18,000 posters to schools and education centers around Japan. The posters feature a message that says, “I’ll be your friend through it all,” and includes a 24-hour hotline.
A special website will open on October 16, which will feature words of encouragement from Kengo Kawanishi (voice of Rei), Kana Hanezawa (voice of Hinata), and professional shogi player Eriko Yamaguchi.
March Comes in Like a Lion is a drama series that follows Rei, who is a young professional shogi player. He was treated as a prodigy at a young age but has entered a slump since turning 17. Rei has an extremely strained relationship with his foster family but slowly forms a bond with the Kawamoto sisters.
Shaft is currently producing a second season for March Comes in Like a Lion, which will begin airing on October 14th.