The Mainichi Shimbun is one of Japan’s most widely read newspapers, and they held a 3-month survey to gauge their readers’ pride in anime and manga.
Between July to September, they sent out randomly-sampled surveys to 3,588 men and women to ask them about how they felt about anime and manga as a unique product of Japan.
National Pride in Anime & Manga Poll Results:
- 65% of respondents felt a sense of pride about anime and manga as Japanese culture.
- 29% of respondents had no interest in the topic.
- 5% of respondents didn’t feel pride.
The poll came out shortly after the AJA revealed that the anime industry is worth 2 trillion yen ($17.5 billion). AJA’s report also showed that anime’s international reach has been growing every year for the past three years, making it one of Japan’s most well-known exports.
Anime and manga have been growing on the international stage, with franchises like One Piece, My Hero Academia, and Tokyo Ghoul being known on a global scale. Both mediums popularity led to the Japanese government to create the “Cool Japan” initiative, which sees the government funding the industry to foster exportation of anime, manga, and other forms of Japanese pop culture around the world. The Mainichi Shimbun asked the same respondents about Cool Japan.
Cool Japan Poll Results:
- 55% of respondents were aware of the Cool Japan initiative.
- 44% of respondents were unaware of the Cool Japan initiative.
- 76% of respondents that were aware of Cool Japan felt pride in anime and manga.
- 53% of respondents that were unaware of Cool Japan felt pride in anime and manga.
While Cool Japan was created to promote the international growth of anime and manga, it is had led positive views within Japan.