Here are Japan’s Most Popular & Successful Franchises of 2017

Japanese ad firm Hakuhodo released their 2017 “Content Fan Expenditure Behavior Study.” The yearly study monitors Japanese media franchises and artists with the goal of ranking them by two groups: reach and spending power.

K-On!

Reach is the number of paying fans a franchise has, while spending power is how money the franchises earned in a year.

Reach Ranking:

1. Your Name – 10,970,000 peopleYour Name

 

2. Detective Conan – 9,710,000 peopleDetective Conan

 

3. One Piece – 9,610,000 peopleOne Piece

 

4. Gen Hoshino – 8,460,000 peopleGen Hoshino

 

5. Hikaru Utada – 8,250,000 peopleHikaru Utada

 

6. Dragon Ball – 8,090,000 peopleDragon Ball

 

7. Pokémon – 7,960,000 peoplePokemon Anime

 

8. Ikimono-gakari – 7,540,000 peopleIkimono-gakari

 

9. SMAP – 7,430,000 peopleSMAP

 

10. Arashi – 7,360,000 peopleArashi

 

Spending Power Ranking:

1. Arashi – 50.2 billion yenArashi

 

2. EXILE – 46 billion yenEXILE

 

3. Love Live! – 23.8 billion yenLove Live! School Idol Project

 

T-4. Final Fantasy – 19.9 billion yenFinal Fantasy

 

T4. Nogizaka46 – 19.9 billion yenNogizaka46

 

6. KANJANI – 19.8 billion yenKANJANI

 

7. Godzilla – 17.7 billion yenGodzilla

 

8. Hey! Say! JUMP – 16 billion yenHey! Say! JUMP

 

9. NEWS – 15.6 billion yenNEWS

 

10. One Piece – 15.5 billion yenOne Piece Film: Gold

 

There is little crossover between the two rankings, but there is one notable trend: Japanese fans love supporting musicians!

Another telling sign is that despite anime and manga have a large reach, it doesn’t always translate to financial success for individual franchises.

Did any of your obsessions make the rankings?

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